An international financial company which provides online trading services to its customers wanted to develop a CRM system that would be used to turn prospects visiting their website into customers, increase usage of their services, increase customer loyalty, and decrease customer churn.

The financial company engaged BrightCreek to

profiles are automatically created and updated from this data and integrated into the CRM database, which is augmented by data pulled from several silos of external databases.

In the CRM user interface, BrightCreek created three main areas of functionality. The first is customer profiles; the classic CRM functionality of contacts, companies, and their history added to a unique and easy to understand display of their online behavior and buying patterns. The second area is analysis; from which you can see static or live reporting, set up alerts, and instantly drill down within any data set to better understand the trends and patterns of prospects and customers. The third area of functionality is Promotions. Directly from the CRM system you can create, run, and manage targeted promotional campaigns using email, online images, phone calls, or direct mail.

To meet these challenges, BrightCreek used high speed cached databases with aggregated memory, secure three layer interfaces, and asynchronous updates synchronized across high availability systems.

Moving smoothly through development cycles of prototype, alpha, beta, and successive regression QA test sequences, the CRM product was released on time and on budget.

A leading provider of web based services to the Media brand industry has an established service that helps brand owners manage their media assets online. This asset management service has the functionality that media brand owners need, and was already very well received by the market. To grow their market share, the company decided to have a major promotional campaign to push their services, but first they wanted to take their User Interface to a new level - to add a "wow" factor. They wanted this completed before the launch of their campaign.

The online media services company engaged BrightCreek to re-design their User Interface.

scheme for every element, and designed a new and consistent professional look and feel. BrightCreek was very careful to make sure that the end result would not only be more professional and more user friendly, but also impressive - bearing in mind the requirement for a 'Wow' factor. Attention to detail makes all the difference between an average interface and a great one.

The resulting interface was professional and impressive, clear and colorful, with AJAX features used to enable dynamic refreshing and high responsiveness of the application features.

BrightCreek put together a crack team of Human Factors architects, graphics designers, and User Interface experts. Due to the short time frame, they assigned multiple resources for each skill set, and scheduled weekends.

With an expanded team working long hours and weekends, the User Interface was delivered on time and on budget.

BrightCreek delivered new User Interface design together with a list of recommendations for further usability changes that went over and beyond the scope of the GUI. The project was completed on time, the marketing campaign was launched, and the results were a spectacular success.

A network security appliance company wanted to expand their already extensive product line beyond firewalls and VPNs.

They decided that their first new member of their family of appliances would be content filtering, and agreed a partnership with one of the leaders in that space. A technology leader in high availability and reliability, they wanted to take advantage of their strengths and build them into the new appliances.

When it came to porting their technology to the new network security appliances, a major problem became apparent.

The security appliance company engaged BrightCreek for three projects. The first project was to write the specifications for the new appliance family. The second was to create operating software for the appliances that would provide the same level of high availability as their existing appliances, but also increase usability and enable easy portability. Lastly, BrightCreek was to implement, test, and deliver the first new appliance - the network security content filtering appliance.

BrightCreek began with an analysis of the existing appliances, with a particular focus on the high availability technologies and the testing processes that would measure security and reliability. A thorough understanding of the benchmarks that needed to be achieved was critical to ensuring the success of the enterprise.

customizing installation and build options, and testing.

Porting the code was major challenge that would have taken many man years if undertaken by hand. So instead BrightCreek used Perl to develop a meta code generator program which extracted and re-wrote the code object by object and function by function with white box

As a result of BrightCreek's involvement in the project, the customer was able to launch the first of their new series of appliances within 6 months. And, new revenue streams began to flow very quickly after that.